1) Who we are
Supreme Brand (“we”, “us”, “our”) operates the website supreme-brand.com, where we offer curated Supreme hoodies and streetwear. We are the data controller responsible for your personal information collected through our website, customer support channels, and related services.
Address: 514 W 25th St, New York, NY 10001, USA
Contact: [email protected]
2) Data we collect
Information you provide
- Account and profile details (name, email, password)
- Order and shipping details (billing/shipping address, phone, items purchased)
- Payment details (cardholder name, last 4 digits, payment method). We do not store full card numbers; payments are processed by secure third parties.
- Communications with us (emails, chats, forms, social messages)
- Reviews, ratings, survey responses, and other user-generated content
Information collected automatically
- Device and usage data (IP address, browser type, device identifiers, pages viewed, time on page, referring URLs)
- Cookies and similar technologies for essential site functions, analytics, personalization, and advertising
- Approximate location inferred from IP address
Information from third parties
- Payment processors (e.g., details needed to verify and complete transactions)
- Fulfillment and shipping partners (delivery status and tracking)
- Fraud prevention and security partners
- Marketing and analytics partners (aggregated campaign performance)
- Social sign-in providers if you choose to log in using them
We do not intentionally collect sensitive personal information. Please do not send us health, biometric, or government ID numbers.
3) How we use your data
- Provide our services, take and fulfill orders, and process payments
- Deliver customer support and respond to inquiries
- Personalize your experience and product recommendations
- Send transactional messages (order confirmations, shipping updates)
- Send marketing communications where permitted; you can opt out anytime
- Monitor performance, debug issues, and improve our site and products
- Detect, prevent, and investigate fraud, abuse, or security incidents
- Comply with legal obligations and enforce our terms
4) Legal bases (EEA/UK)
If you are in the EEA, UK, or Switzerland, we process your personal data under these legal bases:
- Contract: to provide services and fulfill orders you request
- Consent: for certain cookies, marketing, and where you choose to provide data
- Legitimate interests: to improve services, secure our platform, and prevent fraud
- Legal obligation: to meet regulatory and tax requirements
7) Data retention
We keep personal information only as long as necessary for the purposes described in this policy, including to comply with legal, accounting, or reporting obligations.
- Orders and tax records: typically 7 years
- Support records: up to 3 years after last interaction
- Marketing preferences: until you opt out or your account is deleted
- Cookies: according to their specific lifetimes (see your browser for details)
8) Your privacy rights
EEA/UK/Swiss residents
You can request access, correction, deletion, restriction, or portability of your data, and object to processing based on legitimate interests. You can withdraw consent at any time for processing based on consent. You may lodge a complaint with your local supervisory authority.
US residents (including California)
- Right to know/access, delete, and correct personal information
- Right to opt out of sale or sharing for targeted advertising
- Right to limit use of sensitive information (we do not use sensitive data for additional purposes)
- Right to non-discrimination for exercising your rights
To exercise an opt-out of “sale”/“share” and certain analytics or advertising, use Privacy Choices below or enable a browser-level Global Privacy Control (GPC) signal.
How to exercise your rights
- Email: [email protected]
- Include: your name, email, region, and the request type (access, delete, correct, opt-out)
- We may verify your request by email or by asking for limited additional information
Send a privacy request
9) International data transfers
We operate in the United States and may transfer your information to service providers in other countries. Where required, we use appropriate safeguards for international transfers, such as Standard Contractual Clauses.
10) Security
We use administrative, technical, and physical safeguards designed to protect personal information, including encryption in transit, access controls, and monitoring. No method of transmission or storage is completely secure; we cannot guarantee absolute security.
11) Children’s privacy
Our site is not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us information, contact us to request deletion.
12) Changes to this policy
We may update this Privacy Policy from time to time. We will post the updated version and revise the “Last updated” date at the top of this page. Material changes may be communicated via email or a site notice.
13) Contact us
Questions about this policy or your data?
- Email: [email protected]
- Mail: Supreme Brand, 514 W 25th St, New York, NY 10001, USA
Privacy Choices
Control how cookies and similar technologies are used in your browser.